Web Survey Bibliography
Title Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses
Source Social Science Computer Review; 35, 5, pp. 654-665
Year 2017
Database SAGE Journals Online
Access date 24.10.2017
Abstract Videos are often used in web surveys to assess attitudes. While including videos may allow researchers to test immediate reactions, there may be issues associated with displaying videos that are overlooked. In this article, we examine the effects of using video stimuli on responses in a probability-based web survey. Specifically, we evaluate the association between demographics, mobile device usage, and the ability to view videos; differences in ad recall based on whether respondents saw a video or still images of the video; whether respondents’ complete viewing of videos is related to presentation order; and the data quality of follow-up questions to the videos as a function of presentation order and complete viewing. Overall, we found that respondents using mobile browsers were less likely to be able to view videos in the survey. Those who could view videos were more likely to indicate recall compared to those who viewed images, and videos that were shown later in the survey were viewed in their entirety less frequently than those shown earlier. These results directly pertain to the legitimacy of using videos in web surveys to gather data about attitudes.
Access/Direct link Journal Homepage (abstarct) / (full text)
Year of publication2017
Bibliographic typeJournal article
Web survey bibliography - Measurement (1822)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Careless Response and Attrition as Sources of Bias in Online Survey Assessments of Personality Traits...; 2017; Meade, A. W.; Ward, M. K.; Alfred, C. M.; Pappalardo, G.; Stoughton, J. W.
- An experimental comparison of web-push vs. paper-only survey procedures for conducting an in-depth health...; 2017; McMaster, H. S.; LeardMann, C. A.; Speigle, S.; Dillman, D. A.
- Demographic Question Placement: Effect on Item Response Rates and Means of a Veterans Health Administration...; 2017; Teclaw, R.; Price, M.; Osatuke, K.
- Effects of Applying Multimedia and Dialogue Box to Web Survey Design; 2017; Chen, H.
- Role of online survey tools in creating temporally accurate Environmental Product Declarations (EPD)...; 2017; Ganguly, I.; Bowers, T.; Pierobon, F.; Eastin, I.
- A test of sample matching using a pseudo-web sample; 2017; Chatrchi, G., Gambino, J.
- A Partially Successful Attempt to Integrate a Web-Recruited Cohort into an Address-Based Sample; 2017; Kott, P. S., Farrelly, M., Kamyab, K.
- Nonprobability sampling as model construction; 2017; Mercer, A. W.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster; 2017; Sturgis, P.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Three Methods for Occupation Coding Based on Statistical Learning; 2017; Geweon, H.; Schonlau, L.; Blohum, M.; Steiner, St.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Last Year Your Answer Was … The Impact of Dependent Interviewing Wording and Survey Factors on...; 2016; Al Baghal, T.
- The Effects of a Delayed Incentive on Response Rates, Response Mode, Data Quality, and Sample Bias in...; 2016; McGonagle, K., Freedman, V. A.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- The Effects of Vignette Placement on Attitudes Toward Supporting Family Members; 2016; Lau, C. Q., Seltzer, J. A., Bianchi, S. M.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- A look into the challenges of mixed-mode surveys; 2016; Klausch, L. T.
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Investigating Cognitive Effort of Response Formats in Web Surveys using Paradata ; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Conducting Survey Experiments Using an Online Labor Market ; 2016; Fowler, S.; Willis, G. B.; Moser, R. P.; Townsend, R. L. M.; Maitland, A.; Sun, H.; Ferrer, R.; Berrigan...
- Mode Effects on Subjective Well-being Research: Do they Affect Regression Coefficients? ; 2016; Sanchez Tome, R.; Roberts, C.; Staehli, M. E.; Joye, D.
- Examining Trends in the Presence of Survey Mode Effects ; 2016; Hisako Kitada, H.; Lesser, V. M.
- Using a Response Propensity Model to Allocate Non-c ontingent Incentives in a Web Panel ; 2016; Masterton, M.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- Detecting Insufficient Effort Responding with an Infrequency Scale: Evaluating Validity and Participant...; 2016; Huang, J. L.; Bowling, N. A.; Liu, Me.; Li, Yu.
- Detecting careless respondents in web-based questionnaires: Which method to use?; 2016; Niesen, A. S. M.; Meijer, R. R.; Tendeiro, J. N.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- On-line life history calendar and sensitive topics: A pilot study; 2016; Morselli, D.; Berchtold, A.; Granell, J.-C. S.; Berchtold, And.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- The impact of visual design and response formats on data quality in a web survey of MOOC students; 2016; Maloshonok, N.; Terentev, E.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Evaluating Three Approaches to Statistically Adjust for Mode Effects; 2016; Kolenikov, S.; Kennedy, C.
- Distractions: The Incidence and Consequences of Interruptions for Survey Respondents ; 2016; Ansolabehere, S.; Schaffner, B. F.